Brand Roadmap

Introduction Radio Rang Deoria is more than just a radio station; it’s the heartbeat of Deoria, capturing the vibrant spirit, stories, and sounds of our community. Our mission is to entertain, inform, and inspire, bringing the people of Deoria closer together through engaging and relevant content.

Our Vision To be the leading voice of Deoria, fostering community spirit and connectivity through innovative broadcasting that celebrates our unique culture and values.

Our Mission

• To provide high-quality, engaging, and diverse content that reflects the interests and needs of our listeners.
• To serve as a platform for local talent, news, and stories.
• To create a sense of community and belonging among the people of Deoria.

Core Values

1. Community Focused: We prioritize the needs and interests of our local community, ensuring our content is relevant and impactful.
2. Innovation: We embrace new technologies and ideas to continuously improve our broadcasting and engage with our audience in fresh and exciting ways.
3. Integrity: We maintain the highest standards of journalism, ensuring our news and information are accurate, fair, and unbiased.
4. Inclusivity: We celebrate the diversity of Deoria, giving a voice to all segments of our community.

Target Audience Our primary audience includes:

• Local residents of Deoria and nearby areas.
• Young adults and families looking for entertainment, news, and community updates.
• Local businesses seeking to connect with a dedicated audience.

Brand Identity Our brand identity is built around the vibrant and dynamic essence of Deoria. This is reflected in our:

• Logo: A colorful and modern design that captures the essence of our community.

• Tagline: “Shuruwat Rishton Ki” signifies that this radio station cherishes the start of every relationship and adds vibrancy to them.

• Tone: Friendly, engaging, and inclusive, ensuring everyone feels welcome and valued.

Content Strategy

1. Local News and Events: Timely updates on local news, events, and happenings that matter to our community.
2. Entertainment: A mix of music, talk shows, and interactive programs that cater to diverse tastes and interests.
3. Community Stories: Highlighting inspiring stories, local heroes, and cultural heritage of Deoria.
4. Educational Programs: Informative segments on health, education, and career development to empower our listeners.

Marketing and Promotion

1. Social Media: Active presence on platforms like Facebook, Instagram, and Twitter to engage with our audience and promote our content.
2. Community Engagement: Hosting local events, contests, and collaborations with schools, NGOs, and local businesses.
3. Cross-Promotion: Partnering with local newspapers, blogs, and influencers to extend our reach.
4. Listener Feedback: Encouraging listener interaction through call-ins, social media, and surveys to continuously improve our programming.

Advertising and Sponsorship

1. Local Businesses: Offering tailored advertising packages that connect businesses with our engaged audience.
2. Event Sponsorship: Opportunities for businesses to sponsor our events and gain visibility in the community.
3. Program Sponsorship: Businesses can sponsor specific shows that align with their brand and reach their target market.

Conclusion Radio Rang Deoria is committed to being the trusted and cherished voice of our community. Through our dedicated efforts in broadcasting, community engagement, and innovative content, we aim to enrich the lives of our listeners and foster a strong, connected Deoria. Join us on this exciting journey as we continue to bring the colors of Deoria to life, one broadcast at a time.

Creating Engaging Audio Advertisements

Radio Rang 89.6 FM (Community Radio Station) excels at crafting beautiful and engaging audio advertisements for our advertisers. Our process for creating these advertisements includes the following key steps:

1. Audience Research:
   • We conduct comprehensive research to understand the interests, habits, and needs of our listeners. This ensures that the advertisements resonate effectively with our audience.
2. Creative Concept:
   • Our creative experts define the theme and message of the advertisement, ensuring that the advertiser’s brand and product are presented compellingly.
3. Script Writing:
   • Our experienced writing team creates clear and engaging scripts that capture the listeners’ attention and highlight the key features of the product or service.
4. Voiceover Selection:
   • We have a diverse pool of professional voiceover artists, and we select the most suitable voice that matches the tone and feel of the advertisement.
5. Music and Sound Effects:
   • Appropriate background music and sound effects are chosen to bring the advertisement to life and make it more engaging.
6. Recording and Production:
   • High-quality recording and editing are done in our state-of-the-art studio to ensure a professional finish for the advertisement.
7. Feedback and Revisions:
   • We gather feedback from the advertisers and make necessary revisions to ensure that the final product meets their expectations.
8. Broadcast and Monitoring:
   • The final advertisement is broadcast to our listeners, and its effectiveness is monitored to ensure it delivers the desired impact.

Through this process, Radio Rang 89.6 FM ensures that every advertisement not only captures the audience’s attention but also effectively conveys the advertiser’s message.

Crafting Engaging Video Advertisements

At Radio Rang 89.6 FM, we excel at creating beautiful and engaging video advertisements. Our dedicated team follows a meticulous process to ensure that every video ad we produce is compelling and impactful. These advertisements are used on our website, social media pages, and various social platforms. Here’s how we do it:

1. Audience Analysis:
   • We start by understanding the preferences, interests, and behaviors of our target audience to ensure the content is relevant and engaging.
2. Creative Concept Development:
   • Our creative team brainstorms and develops unique concepts that effectively communicate the advertiser’s message and captivate viewers.
3. Scriptwriting:
   • Our skilled writers craft compelling scripts that convey the core message clearly and persuasively.
4. Storyboard Creation:
   • We create detailed storyboards to visualize the flow of the video and ensure that every scene aligns with the creative vision.
5. Professional Filming:
   • Using high-quality equipment, our production team films the video, paying close attention to detail and ensuring top-notch visual quality.
6. Voiceover and Music:
   • We select professional voiceover artists and appropriate background music to enhance the video’s appeal and effectiveness.
7. Editing and Post-Production:
   • Our expert editors refine the footage, add special effects, and ensure the video is polished and professional.
8. Feedback and Revisions:
   • We incorporate feedback from our clients to make necessary adjustments and ensure the final product meets their expectations.
9. Distribution and Monitoring:
   • The final video ad is shared across our website and social media platforms, and we monitor its performance to ensure it achieves the desired impact.

By following this comprehensive process, Radio Rang 89.6 FM ensures that every video advertisement we create not only captures the audience’s attention but also effectively communicates the advertiser’s message.